
Austin’s short-term rental (STR) market is hotter than ever. With an 83% year-over-year increase in new Airbnb listings, the market is becoming increasingly saturated. For property owners, this means one thing: competition is fierce. If you want your rental to succeed, you need to stand out from the crowd.
At the same time, the City of Austin is considering new regulations that could impact how short-term rentals operate. With changes on the horizon, staying ahead of the curve is more important than ever.
How to Differentiate Your Short-Term Rental
If you want to attract more bookings and maximize your revenue, you need to offer something special. Here are some of the most effective ways to make your listing shine in Austin’s crowded market:
1. Smart Design for Social Travelers
Guests booking Airbnbs in Austin often come for events, festivals, and group gatherings. A well-designed home with an open floor plan makes entertaining easy, whether guests are hosting a bachelor party, a family reunion, or a group getaway.
2. Top-Tier Amenities That Guests Love
In a market flooded with options, offering premium amenities can make all the difference. Some of the most sought-after features include:
Swimming pools & hot tubs – Perfect for relaxation in the Texas heat.
Pickleball & basketball courts – Unique amenities that attract active travelers.
Putt-putt courses & game rooms – Great for families and large groups looking for fun at home.
3. Accommodating Larger Groups
One of the biggest shifts in the market has been a shortened booking window. Travelers are now booking stays on much shorter notice, but larger groups tend to plan further in advance. By maximizing your property’s sleeping capacity—think bunk rooms, extra beds, or creative sleeping arrangements—you can tap into this lucrative segment of the market.
4. Prime Location Matters
While amenities and design are key, location remains a major deciding factor for guests. Properties near downtown Austin, South Congress, Rainey Street, or the East Side are always in demand. If your rental isn’t in the heart of the city, consider emphasizing nearby attractions, scenic views, or easy access to major event venues.
Upcoming Short-Term Rental Law Changes in Austin
With the rapid rise in STRs, the City of Austin is considering new regulations that could impact how property owners operate. Some key proposed changes include:
Stricter owner and platform regulations – Airbnb and Vrbo may be required to collect hotel occupancy taxes, with additional compliance requirements for owners.
Limits on multi-family STRs – New rules may cap the number of short-term rentals allowed in apartment complexes, restricting investors from turning entire buildings into STR hubs.
These proposed regulations are still under discussion, with public feedback being considered. Staying informed about these changes will be crucial for STR owners who want to remain compliant while continuing to operate profitably.
Final Thoughts
The Austin short-term rental market is more competitive than ever, but with the right strategy, your listing can thrive. Focus on offering standout amenities, maximizing group accommodations, and choosing (or marketing) your location wisely. At the same time, keep an eye on pending law changes to ensure your rental stays compliant and profitable.
As Austin continues to evolve, those who innovate and adapt will be the ones who come out on top. If you’re ready to take your short-term rental to the next level, now’s the time to invest in what makes your property unique.